H A Z E L

Digital Marketing Specialist

Hazel
Blanche
Goles

SEO · Social Media · Lead Generation

Results-driven marketing professional with 7+ years helping brands grow online through strategic SEO, compelling social media content, and targeted lead generation.

Hazel Blanche Goles
0
Years Experience
0
Clients Served
0
SEO Accounts Managed
0
% Lead Increase
Hazel Blanche Goles
7+ Years

Marketing
with purpose

I'm a results-driven Marketing Virtual Assistant based in the Philippines, specializing in SEO, social media management, lead generation, and content creation. With 7+ years of remote experience serving clients across Australia, the US, and New Zealand, I bring a global perspective to every project.

I don't just execute tasks. I develop strategies that align with business goals and deliver measurable outcomes. Whether it's improving a site's search rankings, building an engaged social community, or filling a pipeline with qualified leads, I bring both creativity and data-driven thinking to the table.

SEO Strategy Content Creation Lead Generation Meta Ads Email Marketing Social Media WordPress Canva

Core Services

From organic search to social campaigns, I offer end-to-end digital marketing support tailored to your brand's growth goals.

SEO & Content Optimization

Keyword research, technical audits, content mapping, internal linking strategies, and ranking reports to drive sustainable organic growth.

01

Social Media Management

Campaign scheduling, content calendars, graphics, captions, podcast editing, influencer outreach, and community engagement.

02

Lead Generation

LinkedIn prospecting, B2B outreach, Facebook lead campaigns, influencer affiliate lists, and Sales Navigator-powered pipelines.

03

Email Marketing

Campaign design, copywriting, audience segmentation, scheduling, automation sequences, and performance tracking.

04

Meta Ads

Facebook and Instagram ad campaign setup, audience targeting, creative support, budget management, and performance analysis.

05

Sales & Admin Support

End-to-end sales scripting, appointment setting, closing support, data entry, calendar management, and CRM maintenance.

06

Selected Projects

A showcase of real client work spanning SEO, social media, lead generation, and email marketing.

SEO Site Audit

SEO

SEO Site Audit

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SEO

SEO Site Audit

Technical audit flagging 404s, indexability issues, orphan pages, and broken internal links to fix by priority.

Content Audit

SEO

Content Audit

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SEO

Content Audit

Page level review of traffic, conversions, and CTR to keep, improve, or consolidate content.

Internal Linking Strategy

SEO

Internal Linking Strategy

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SEO

Internal Linking Strategy

Mapping source pages, anchor text, and context to priority targets to channel link authority.

Meta Description Optimization

SEO

Meta Description Optimization

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SEO

Meta Description Optimization

Rewriting titles and meta descriptions to lift click through rate from search results.

Keyword Research, Health and Wellness

SEO

Keyword Research, Health & Wellness

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SEO

Keyword Research, Health & Wellness

Mapping volume, difficulty, and intent across wellness topics to find high opportunity terms.

Keyword Research, Coaching Niche

SEO

Keyword Research, Coaching Niche

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SEO

Keyword Research, Coaching Niche

Scoring mentorship and coaching terms by volume and difficulty to guide content strategy.

AI Overview Optimization

SEO

AI Overview Optimization

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SEO

AI Overview Optimization

Structuring content to earn placement inside AI generated search overviews.

AI Brand Visibility Overview

SEO

AI Brand Visibility Overview

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SEO

AI Brand Visibility Overview

Tracking brand presence across Perplexity, ChatGPT, Gemini, and Claude versus competitors.

Organic Traffic Growth

SEO

Organic Traffic Growth

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SEO

Organic Traffic Growth

Year over year organic traffic trending up as audit fixes and content work compounded.

Search Performance, Last 3 Months

SEO

Search Performance, Last 3 Months

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SEO

Search Performance, Last 3 Months

Search Console snapshot: 42.7K clicks and 1.2M impressions at an average position of 16.1.

Greenhouse Cafe Social Media

Social Media

Greenhouse Cafe

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Social Media

Greenhouse Cafe

Full social media management: brand identity, promotional campaigns, product spotlights, and community engagement content.

Real Estate Social Media

Social Media

Real Estate

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Social Media

Real Estate

Real estate social media visuals for property visibility, engagement, and brand presence.

Coloured Pull-out Kitchen Bins

Social Media

Coloured Pull-out Kitchen Bins

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Social Media

Coloured Pull-out Kitchen Bins

Design-led lifestyle content for a coloured kitchen bin brand, with styled visuals, testimonials, and recycling education.

PulseFit Gym Social Media

Social Media

PulseFit Fitness Gym

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Social Media

PulseFit Fitness Gym

High-energy fitness brand content: promotional posts, event graphics, and community engagement.

Australian Plumbing Company

Social Media

Australian Plumbing Company

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Social Media

Australian Plumbing Company

Service-focused Australian plumbing brand content, seasonal promotions, and review management.

Influencer Outreach Dashboard

Lead Generation

Influencer Outreach Dashboard

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Lead Generation

Influencer Outreach Dashboard

Influencer tracking system with contact stages, deal status, follow-up dates, and engagement scoring.

Facebook Group Growth Tracker

Lead Generation

Facebook Group Growth Tracker

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Lead Generation

Facebook Group Growth Tracker

Organic Facebook outreach tracker for group growth, DMs, engagement, and follow-up sequences.

Streaming Platform Data and Quality Control

Lead Generation

Streaming Platform Data & QC

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Lead Generation

Streaming Platform Data & QC

Metadata organization and color-coded quality control for a streaming platform database.

LinkedIn Lead Generation Logistics Decision-Makers

Lead Generation

LinkedIn Logistics Leads

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Lead Generation

LinkedIn Logistics Leads

B2B prospecting for logistics decision-makers using LinkedIn Sales Navigator.

LinkedIn Outreach Campaign Tracker

Lead Generation

LinkedIn Outreach Tracker

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Lead Generation

LinkedIn Outreach Tracker

Campaign tracker for invitations, connection outcomes, follow-up dates, and response notes.

LinkedIn Prospect Data Sheet

Lead Generation

LinkedIn Prospect Data Sheet

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Lead Generation

LinkedIn Prospect Data Sheet

Structured prospect data for LinkedIn outreach planning, prioritization, and reporting.

E-Commerce Affiliate Lead Generation

Lead Generation

E-Commerce Affiliate Leads

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Lead Generation

E-Commerce Affiliate Leads

Affiliate prospect lists and outreach tracking for e-commerce growth campaigns.

Welcome Email Campaign

Email Marketing

Welcome Email Campaign

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Email Marketing

Welcome Email Campaign

On-brand welcome EDM introducing a coloured kitchen bin range with a first-order offer.

Seasonal Sale Campaign

Email Marketing

Seasonal Sale Campaign

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Email Marketing

Seasonal Sale Campaign

Limited-time sale EDM with product highlights, social proof, and urgency-driven CTAs.

Refer-a-Friend Campaign

Email Marketing

Refer-a-Friend Campaign

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Email Marketing

Refer-a-Friend Campaign

Referral EDM for a plumbing client offering a complimentary safety inspection.

Drain Care Tips Email

Email Marketing

Drain Care Tips Email

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Email Marketing

Drain Care Tips Email

Educational, value-first plumbing email that builds trust and authority.

Winter Hot Water Email

Email Marketing

Winter Hot Water Email

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Email Marketing

Winter Hot Water Email

Seasonal maintenance email on hot water warning signs, driving proactive bookings.

Video & Audio

Video & Audio Editing

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Video & Audio

Video & Audio Editing

Short-form video, reels, podcast audiograms & audio editing. Scan the QR to view the full Drive portfolio.

Work Experience

7+ years of remote experience serving clients across Australia, the US, New Zealand, and the Philippines.

Oct 2025 to May 2026

Marketing Manager

Inkolor · AU, Remote

  • Manage SEO strategy with data-driven recommendations to improve website visibility and sales.
  • Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns.
  • Create social media content including captions, graphics, and edited videos.
  • Design and deploy email marketing campaigns including newsletters and promotions.
  • Coordinate influencer marketing and brand collaborations.

Jan 2025 to Sept 2025

Marketing VA

Australian Plumbing Company · AU, Remote

  • Created and scheduled social media content to build brand presence and drive traffic.
  • Produced graphics, captions, and short-form video content for local service audiences.
  • Supported on-page SEO improvements and local search optimization.

Project Based

SEO & Social Media Manager/Consultant

US Prime Realty · Real Estate

  • Managed SEO and social media strategy for a real estate brand.
  • Created content direction to support property visibility and audience engagement.
  • Provided project-based consulting across search optimization and social media growth.

Apr 2022 to Sept 2025

SEO Consultant & Social Media VA

SEOLeverage · Madrid, Remote

  • Boosted client visibility through keyword research and SEO audits across 6 accounts.
  • Designed link plans and managed internal linking strategies.
  • Increased engagement through carousel design, podcast editing, and campaign scheduling.

Dec 2022 to Apr 2023

Engagement Manager

Scale Business Consulting · Philadelphia, Remote

  • Managed Facebook lead generation campaigns, increasing qualified leads by 25%.
  • Coordinated client appointments and supported email marketing campaigns.

Oct 2021 to Dec 2022

Marketing VA to CEO

Blueprint AI · New York, Remote

  • Led outreach on Facebook, LinkedIn, and Reddit, generating consistent lead pipelines.
  • Coordinated team tasks, onboarding, and email campaigns.

Jun 2021 to Oct 2021

E-Commerce VA & Lead Generation

Tomo Bottle · CT, Remote

  • Researched and managed influencer outreach for product promotion.
  • Handled LinkedIn and Instagram prospecting to expand brand reach.

Tools & Platforms

A curated stack of industry-leading tools across SEO, design, CRM, project management, and analytics.

Let's Work
Together

Ready to grow your brand's online presence? Whether it's SEO, social media, lead generation, or email campaigns, let's build something great together.

Currently available for new projects

Book a Discovery Call Now

Free 30-minute consultation  ·  No commitment required